London, UK – When visiting AMP pages on the BBC website, users will now have the option to manage their consent settings for data collection. This feature only applies to AMP pages and users may be prompted to set their preferences again when visiting non-AMP BBC pages.
The lightweight mobile pages are built using Google AMP technology, and the BBC has implemented settings for both strictly necessary data collection and optional data collection. Strictly necessary data collection involves storing limited information on the user’s device without their consent, while optional data collection pertains to personalized ads displayed outside of the UK.
For strictly necessary data collection, the BBC uses local storage to store consent preferences on the user’s device. This ensures that the web pages can function properly without seeking explicit consent for this limited data storage.
However, for optional data collection, users have the choice to consent to data collection on AMP pages, allowing personalized ads to be displayed based on their preferences. Users are also informed that they can opt out of receiving personalized ads, although they will still see non-personalized advertising.
To manage these settings, users can click on “Ad Choices / Do not sell my info” in the footer at any time. Additionally, they can choose to accept or reject data collection by using the buttons provided on the AMP pages.
This new feature gives users more control over their data and the ads they see while browsing AMP pages on the BBC website. It reflects a growing trend in online privacy and data management, allowing users to make informed choices about their online experience.